I created a visual identity for NFL Quarterback Russell Wilson, He is one of the upcoming star in the NFL. Only on his second year he elevated his team to Superbowl XLVIII. Despite being drafted in the 3rd Round in the 2012 NFL draft and fighting adversity form teams that pass on him because of his height and skill sets. He fought through it and proved the doubters that he can lead a team to a championship. I wanted to create a brand that will represent him. Very Modern, Versatile and Iconic that would also go well with the Nike Brand.