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We were commissioned by Avalon, Russell's management, to create the campaign for his 'Wonderbox' tour in 2014. Known for his quirky/unconventiona… Read More
We were commissioned by Avalon, Russell's management, to create the campaign for his 'Wonderbox' tour in 2014. Known for his quirky/unconventional view of the world, we wanted to convey this in the campaign. A number of original concepts (which we eventually deemed as too self-consciously wacky) lead to an art directed photoshoot and the final campaign which was distributed across a wide range of media and advertising locations. Read Less
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We were commissioned by Avalon, Russell's management, to create the campaign for his 'Wonderbox' tour in 2014. Known for his quirky/unconventional view of the world, we wanted to convey this in the campaign. A number of original concepts (which we eventually deemed as too self-consciously wacky) lead to an art directed photoshoot and the final campaign which was distributed across a wide range of media and advertising locations.
As well as a very happy client, the tour sold 26,000 pre-sales tickets and after 2 weeks extra dates were added to his tour to cope with demand.