Rush Guerilla Marketing
One of the best ways to create memorable design is to confront the viewer in an unexpected way. If the viewer gets to physically interact with an ad they are much more likely to remember it, talk about it, think about it, and act on it because they invested in it. I came up with the following guerilla marketing ideas to promote the Rush fitness complex.
These are window clings applied to a revolving door at several airport locations. When the door is in motion it actually looks like the woman is running. If you got in the door it looks like you are running with her.
