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About

When Runa decided to make the jump from boxed to bottled tea, they needed a bold rebranding that would position them for a strong entry into the … Read More
When Runa decided to make the jump from boxed to bottled tea, they needed a bold rebranding that would position them for a strong entry into the competitive beverage market. Read Less
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Runa is the first beverage company in North America to sell guayusa, an Amazonian tree leaf brewed for centuries as a source of mental strength and energy. Inspired by every bottle’s reserve of “focused energy”, the Mucca team created a new brand identity and visual vocabulary that conveys a sense of energy in a clean, modern, and organic way.
 
 
 
To see more of our work, visit our Behance profile or www.mucca.com.