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About

About

Tee shirt line for Ruffian.
Published:
Ruffian Spring 2013 
"Baroque in the Streets"
I designed this tee shirt collection in collaboration with Ruffian for their Spring 2013 RTW line. It is the couture company's first foray into graphic tees. I expressed the brand "dna"  through high and low imagery and iconography. The season's theme was "punk meets couture," " baroque in the streets."  In addition to the imagery, I used the company logo in various scenarios to reinforce the brand.  Tee shirts can be purchased at ruffian.com. 
 Ruffian 2013 Spring Show at Mercedes-Benz Fashion Week, Lincoln Center NYC.
Ruffian 2013 Spring Show at Mercedes-Benz Fashion Week, Lincoln Center NYC.
Ruffian 2013 Spring Show at Mercedes-Benz Fashion Week, Lincoln Center NYC.
Lorenzo Martone and Nadejda Savcova wear Ruffian tees at the show 9/8/12.
Collages and corollary art prepared as "teasers" to  convey theme to the press in advance of the fashion show and launch.