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How do you take a popular farmer’s market brand and prepare it for life in the Supermarket? That was the challenge with Rubies in the Rubble, a … Read More
How do you take a popular farmer’s market brand and prepare it for life in the Supermarket? That was the challenge with Rubies in the Rubble, a home-made chutney brand that takes excess fruit and vegetables, that a market would ordinarily throw away, and gives it a fresh start. We brought a fresh, contemporary eye to the labels, and created a geometric ‘cut diamond’ marquee that sits on the lid tops. The bright, colour coding works powerfully on shelf, and cuts through amongst the quieter, more muted competition. Read Less
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