The project involved product planning and concept design to inform the Royal Enfield team in their production of the show model. Xenophya were brought in to safeguard the Britishness in the product and ensure the newly developed 500cc EFI engine integrated visually with a chassis which remains largely unchanged since 1955.
Following sketchwork and renderings which were presented at Royal Enfields global dealer conference, an appearance model was produced in the UK and shipped to Chennai where the final model was completed for launch at Intermot 2008 in Koln, Germany.
Since entering production in 2009 export and Indian domestic sales are surpassing expectation. We were delighted to hear of Royal Enfields recent plan to invest in a new factory taking production from 40,000 to 100,000 units per year.