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RBS pitch
Noblesse oblige
RBS offers more than any other bank, it offers real tailor made solutions for their clients in a refined manner. Royal status implies behaving in a certain way, providing only the very best solutions with consideration for their clients needs. It obliges the bank to treat customers with royal manners.
"Attitude attracts privileges"
"Attitude demands respect"
Press insert: a laced handkerchief
DM for Black card clients. It's a special bell that acts as a pager; when you ring it you contact the bank and you will be called back.
DM for Gold card clients