Online fashion, beauty and lifestyle destination
Rouge continues to be an amazing project to be involved with. When developing the original design, I was inspired to create an interface that was sleek and elegant, yet retained the glossy magazine feel of Rouge’s retail competitors. The bright, bold colours, sharp edges and saturated images appeal to this stylistic personality, yet also enhance the supremely important concept of usability.
The success of Rouge as a platform couldn’t have been accomplished without the amazing group of people who work tirelessly for it’s benefit. It’s an privilege to work with such a talented team, and a dream client who has continually been supportive and willing to push the boundaries.
Roles: Design Lead, Technical Lead, Art Director
Agency: Arnold Furnace • Client: Procter & Gamble