Add to Collection


Typeface design
Rota is the result of a process of deconstruction in search of the maximum level of design simplicity within legibility. This project aims to question the way information is currently used and transmitted, emphasising the alarming manipulation we are exposed to everyday.
For the purpose of the project, Frutiger was chosen as an ideal starting point, given its widely acknowledged legibility and clarity. Following a process of deconstruction, design details were removed progressively, simplifying each character to its most characteristic feature. The result is a typeface on the edge of legibility, ideal for its use when lack of communication is the purpose of communication.
A series of graphic applications were designed to emphasise the purpose of the project; worldwide known publications which at some point in History have been misinterpreted, misunderstood, ignored or used for manipulation.