In November 2009 one of the large former factory building in the new cultural hub Musicon in Roskilde opened the doors for an event arranged by the City Council Department for Children and Culture. 70 students representing a variety of educational institutions joined 30 established professionals working within the areas of culture and politics. Together they spent the day as a part of a userdriven innovation process, shaping the future scenarios for the city of Roskilde. The work involved the three key diciplines at Alavi, brand identity and brand environments. In short we designed the process, delivered the methods and tools and finally completed the analysis of the data material from the user involment phases of the process. On top of this stratigic facilitation we designed a complete visual package, including graphic- and physical design for the event.