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Rosetta Stone Inc. provides cutting-edge interactive technology that is changing the way the world learns languages. The company’s proprietary … Read More
Rosetta Stone Inc. provides cutting-edge interactive technology that is changing the way the world learns languages. The company’s proprietary learning techniques—acclaimed for their power to unlock the natural language-learning ability in everyone—are used by schools, businesses, government organizations and millions of individuals around the world. A world leader in language-learning technology, Rosetta Stone is launching the first of several products for their Kids Learning series that will stretch from learning games to consumer language learning programs. GIRVIN was engaged to establish the new Kids product line as an integral part of the Rosetta Stone brand and prove extensible into the future across all channels—physical product, website, apps and collateral. Starting with the creation of a unique and thrilling logo design, we needed to encompass all traits of the Kids products’ personality, and one that would promote kids association with these products as having fun, entrusted by parents, engaging and entertaining while being meaningful and educational. GIRVIN worked seamlessly with the Rosetta Stone Marketing and UX internal teams to produce a final logo and brandmark that reflected exactly the emotional benefit needed for their consumers, and one that was easily integrated into the master Rosetta Stone brand. Read Less
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