Gourmet coffee packaging
The shape of the package and accompanying graphics and embellishments must maximise visual impact to differentiate the product from its competitors.
It is important that the design of the package is suitable to the target audience and has strong visual impact in a competitive environment.
Notonly is it a product thats looks exclusive, but it also reflects goodquality. “Today, coffee drinking has become such an integralpart of the Australian lifestyle that it has led to the explosion ofmany specialised coffee shops further fuelling the growth of thecoffee sector.”
Whenit comes to the colours, black represent sophistication, formalityand elegance. White represent simplicity, while gold symboliseswealth and good health. Using the gold varnish as a detail makes the“Rose Coffee” look exclusive and elegant.