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Visual Idendity for a portuguese company "Rosa Barreto", starting from the a restyling of the old identity and going to design all the necessary … Read More
Visual Idendity for a portuguese company "Rosa Barreto", starting from the a restyling of the old identity and going to design all the necessary for them. Read Less
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ROSA BARRETO
VISUAL IDENTITY
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ABOUT
Rosa Barreto is a portuguese company composed by a team
of technicians with adequated training for the needs of clients, 
looking for a global solution, in fiscal, insurance and financial terms.
They aim to give an, organized, specific and efficacious performance.

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CONTABILIDADE           SEGUROS         GESTÃO DE RECURSO HUMANOS          CONSULTORIA 
     accounting                insurance           human resource management                 advice    
 
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CONCEPT
After a long analysis about the important factors in this work environment 
and after a brain storming, I found two important points to define the concept:

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CONNECTION
Everything is connected, every part and every business;
every companies, from the smallest to the largest, nobody is left out.

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MANY FIELDS
The services are divided into specific sectors
very different but with a common purpose: be versatile.

 
Evolution of sketches
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    DOT
One dot represents an element of the company,
among the various sectors who compose it.

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COLOURS
The variety of colors represent the different areas of the company 
and are divided into four sectors (blue, green, orange and red) 
to differentiate as best what the company offers.
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LETTERING
The lettering is linear, simple and very versatile for a quick read
(with light and bold) avoinding an overrun on the brand.
Construction and grid
B/W, Lettering and Font
Colors
 
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CORPORATE IDENTITY
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Business card - Generic
 
Business card - Personal, for each competence
 
Envelope - Portuguese standard model
 
Documents - Letterhead and Invoice
 
Folder for documents - Different color for each field
 
Labels - For different using (name, numbers, andress etc..)
 
 
Escola Superior De Artes e Design  de Caldas da Rainha, 
IPL LEIRIA 
Portugal - 2012