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Idea and concept development for an online campaing.
Root with us!
Online campaign for GE Money Bank
GE Money Bank Czech Republic is a main partner of the Czech Olympic team. They asked us for an on-line platform where people can show their support, get entertained and get updates about the Summer Olympic games 2012.

We came up with a challenge: Root with us and become the best fan. The goal is become a part of the Olympic march, collect points by being active on the microsite and become the best fan ever. The microsite contains mini games connected to the fan themes, everyday challenges. It's connected to Facebook so the activity can be spread easily and is rewarded by extra points. And what is the price? A trip to the Summer Olympic Games in London.