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For the launch of Roland’s fastest, most advanced printer, the ‘The Beast’ campaign was created. The intention was to capture the attention of th… Read More
For the launch of Roland’s fastest, most advanced printer, the ‘The Beast’ campaign was created. The intention was to capture the attention of the audience at the industry’s annual showcase event, and to emphasise the product’s power we visualised ‘The Beast’ as a creature similar to a Minotaur. ‘The Beast’ was rolled-out across digital and printed collateral and proved very popular at the exhibition. Read Less
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