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About

Project concentrates on the time period in which Rockwell was conceived, and the form of each letter in the name. Revolutionary, inventive, and i… Read More
Project concentrates on the time period in which Rockwell was conceived, and the form of each letter in the name. Revolutionary, inventive, and industrial; Rockwell was created during an era of discovery, exploration and new inventions. The goal was to convey the personality of this font while simultaneously representing the character of the year 1934. Early concept sketches pulled from events happening in the early 1930s, including industrial and technological advances, Western obsession with Ancient Egyptian discoveries, and and advances in railway technology, including the first diesel-powered streamliner in America. The final sketches are loosley based on electronic schematics and include Ancient Egyptian Hieroglyphs. Read Less
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