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About

About

Corporate Identity for the Italian fashion designer, Roberto Scarantino
Published:
Roberto Scarantino
Client: Roberto Scarantino, Italy
Responsibilities: logo/branding & graphic design.


In 2010, Roberto Scarantino, a young Sicilian stylist and good friend of mine, asked me
to design for him the identity for his atelier.
His creations are fluid and elegant, they shaped the female body like a soft glove
and they emphasized their femininity in each curves. 
So I designed for him an elegant
and smooth logo made with his initials that was easy to sew on fabric or to forge in metal.

Afterwards, I created the business card and the label for his clothes/accessories.
Printed on a sophisticated paper by Arjo Wiggins, Waves collection, the business card enhances once more the elegance of the logo on a black background.