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Jesus and Mary are used as expressions to show amazement what nice a nice clothes the models are wearing, and also to invite people to RK collect… Read More
Jesus and Mary are used as expressions to show amazement what nice a nice clothes the models are wearing, and also to invite people to RK collection show. Read Less
Published:
Jesus and Mary has style
Advertising for Robert Kalinkin
The idea was to use language expressions such as ''Oh Jesus'' or  '' Dear Mother of god.."  to show astonishment that clothes are really impressive. It is a game of words, that you are using the name for example Jesus as expression saying and also as a person.


Credits:
Agency: AD McCann Erickson Vilnius
Creative director: Jonas Valatkevičius
Art director: Ernesta Vala
Copywriter: Audrius Puidokas
Photography: Reda Mickevičiūtė
Styling: Robert Kalinkin
Design and postproduction: Ernesta Vala & Karolis Žukas