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The task was to create a print ad to increase the interest of young adults about the loneliness of old people.
Young Lions Finland 2011
– Finnish Red Cross –

3rd Place – BRONZE

Copy: Loneliness is a serious problem amongst elderly people, weakening the quality of life and ability to survive. Red Cross' Friendship program allows different generations to create a connection. The Friendship can be mutual and people of different ages can learn a lot from each other. For more information, visit:

Team members: Simo Liukka, Tuukka Paikkari