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About

Campaign concept for a pitch.
Published:
Its Your Move.
This campaign concept uses the metaphor of chess to illustrate the constant battle RA patients face to keep moving the way they want in life. It is constantly working to reduce your ability to move. It restricts what you want to do next. It will block your movement, allowing fewer and fewer options. But with one simple move you can change the game in your favor.
Patient Information Kit
TV Storyboard