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Patient recruitment material for pharmaceutical study
Published:
Reveal
Pharmaceutical study
Apart from the emotional rollercoaster experienced by those discovering they have carcinoid cancer, information is the thing they'd most be searching for. We thought a guidebook would not only help the patient but also be the right vehicle to then introduce them to the study and hopefully get them onboard.
The Reveal logo
Taking the brochure out of its half jacket reveals the other half of the story
While the other side deals with information on the condition,
when turned over the brochure reveals information on the study
and the choices available to the patient.