Rebranding of Regina Chocolates

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  • Rebranding of Regina chocolates
  • In a mass of information and consumerism, we seek products that bring us moments of pleasure, escape, nostalgia and joy. When we mention Regina chocolates, we associate them to these values and desires, hence the brand is so ingrained in memory of the Portuguese. By adapting the brand to new contexts and preser-ving its identity, I developed a revaluation of the products of Regina in collaboration with Ana Afonso, Diana Lima and Patrícia Fernandes.