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Presentation to major Canadian retailer outlining the creation for a retro brand "vintage style" toolbox to commemorate the retail chain’s annive… Read More
Presentation to major Canadian retailer outlining the creation for a retro brand "vintage style" toolbox to commemorate the retail chain’s anniversary. Notes illustrate the various elements pulled from the nostalgic period of the 40's, 50's and 60's, including brand logo concepts, reflecting the look of those periods. Read Less
Published:
Major Canadian big box retailer Canadian Tire sells a lot of toolboxes, and they've been doing for a lot of years. They were interested in a limited edition "Heritage Style" model to commemorate their 90 years of being the business. I was asked to put together an overview of some ideas, for the reps to review and discuss in their meeting with
the client.

I researched the vintage style and construction of toolboxes constructed several years ago and pulled various elements from those images that might be used in designing a vintage looking model. From the corner bumper guards and mechanical strut design, to the various latch systems and box shapes.  As well, I drew inspiration from the old style retro logo designs used back in the 40's and 50's on oil cans and gas station signage. From these I created some retro brand logos that could be used in nameplate design or advertising. The direction and concept was very well received by the client.