Retail Packaging: Urban Outfitters

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  • Packaging Design project. Create a new bag and box design for a retail company.
    I chose to design a new bag and box for Urban Outfitters that would fit with the new trend of brightly colored geometric patterns. The outside is black, sleek, simple, and sophisticated. The inside of the bag displays the brightly colored pattern to contrast the dark outside of the bag and give the buyer a surprise when they open it.