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Yosha is a new saree showroom on Laxmi Road, the prime commercial location for clothing and jewellery in Pune. A dream project for our client - S… Read More
Yosha is a new saree showroom on Laxmi Road, the prime commercial location for clothing and jewellery in Pune. A dream project for our client - Sonali and Sangeeta, Yosha means 'Beautiful Woman' in Sanskrit. The USP of the project was a showroom started by women for women ensuring sensitivity to their needs along with a guarantee of shopping pleasure at a trustworthy place. blossoms intended to appeal to all the 'Yoshas' of Pune city on the launch with a letter addressing them in person to understand their beauty; over and above physicality and celebrate it with 'Yosha'. A massive communication campaign involving advertisement in 6 newspapers, hoardings, bus shelters and bus panels ensured maximum visibility within the allocated budget. Read Less
Published:
Logo Inspiration - YOSHA

Final Logo of Yosha in English and Devnagari

English Tagline - Celebrate Beauty
Devnagari Tagline - Stri Saundaryachi Paribhasha

Yosha Logo philosophy:
The logo of Yosha is a tribute to femininebeauty in all its subtle virtues as well as its physicality. 'Yosha' is aSanskrit word meaning 'beautiful woman'. The logo features a feminine figurewith emanating wings which signifies the free spirited beauty of woman's soulirrespective of her colour, creed or profession. The hot pink and white colourof the logo highlights feminine beauty at its ideal best. Pink is the colour ofpassion and self worth as well as of unconditional love and nurturing. On theother hand, white denotes purity along with a potential for fullness andcreation of life. Strictly speaking, white is not a colour but themanifestation of the presence of all colours- the complete energy of light. Thelogo combines these energies which reside in every woman, giving her a radianceof divine beauty. It is this beauty that Yosha celebrates.
Final Logo of Yosha in solid colors
Secondary Logo of Yosha in English and Devnagari

Final Stationery of Yosha
Visitor's Book of Yosha
Saree Catalogue of Yosha
Photoshoot for Yosha

Model - Disha Pardeshi
Photographer - Amit Desai
Photoshoot for Yosha

Model - Disha Pardeshi
Photographer - Amit Desai
Bag Design - Yosha
Launch Advertisement Campaign, Yosha
Published in Pune Times

To,
THE WOMAN OF BEAUTY….
Beautiful, by the virtue of your selfless love;
Beautiful, by the energy you conserve to give birth;
Beautiful, by the warmth of your joyous tears;
Beautiful, by your commitment to kins and careers;
Beautiful, by the purity of your pious soul;
Beautiful, by all aspects yet untold...
We wish the entire world sees the gracious beauty that lies within you. Inspired by your innate beauty, we are realizing our dream through Yosha.... Just for You.
We welcome this beautiful woman, the spirited 'Yosha',
to our new clothes showroom for women.
Yosha is not only a place for reliable clothing, it is an earnest effort to understand you and infuse you with deeper conviction as you reach out and achieve more.
We cordially invite you to grace the launch
of Yosha with your presence.
COME, CELEBRATE THE BEAUTY IN YOU.
Mrs. Sangeeta Bihani Mrs. Sonali Bhagde
Launch Advertisement Campaign, Yosha
Published in Lokmat (Marathi & Hindi), Pudhari and Prabhat
Launch Advertisement Campaign, Yosha
Published in Maharashtra Times (Masthead)
Hoarding / Billboard Design of Yosha
Hoarding / Billboard Design of Yosha
Hoarding / Billboard Design of Yosha
Bus Shelter Design of Yosha
Bus Panels Design of Yosha

Bus Panels Design of Yosha
Posters adorning internal showroom of Yosha
Posters adorning internal showroom of Yosha
Yosha Signage for Fascia and Wall Graphics on First and Second Floor
Invitation Card Design for Yosha
Yosha Press Release in Sakal
Launch Advt in Sakal
Yosha was one of the sponsors for the event organized by Sakal Group of Papers
Digital Banner to be displayed at POP/POS across various counters in the city