Besides what is on the menu this restaurant wanted there own products for selling and own use in the restaurant. Inside the restaurant they have a little store where you can buy from.
It has his own patisserie that makes all sorts of cupcakes, cookies and pie. But they also make and sell jams and spring water. For this all they needed their own product identity instead of using their restaurant name.
They had the idea for the products and waters but everything else had to be worked out by Studio T i i i m. From the product identity to the selling store inside the restaurant. Also the combinations of food and other products had to fit. To stay within the brand of the restaurant the product identity was build on the same three thoughts as the branding of the restaurant.