Republic of Tea Redesign
Concept
This is a conceptual rebrand of Republic of Tea's identity and packaging for a design class. The strategy was to create a simpler and fresher take on their packaging, and organizing their products through consistent designs & illustration style. The idea behind the package redesign was to reflect the bare and organic quality of their teas through the bare drawings, and integrating them with fresh and modern colors, designs, and typography. Additionally, their signature round tea bag is used as the logo to incorporate their own product with the logo. Overall, the objective is to keep the Republic of Tea's brand equity by using their existing canisters to be recognizable, but refreshing their identity with a new and consistent brand direction.
