For many people Christmas is a celebration of abundance: abundant food, lots of gifts. Others have little, even at Christmas. The basic idea of "2 x Christmas" is to share wit others, less fortunate people. Of 24 December 2010 to 8th January 2011 the campaign for the 14th Time by the Swiss Red Cross, the Swiss Post and the SRG SSR carried out.
I was commissioned to photograph the distribution action and particularly the beneficiaries of the project. Those images have beed published in Die Post magazine and reached every doorstep in Switzerland. A huge group of people who read the article are contributing to the project.
This year I have been commissioned to go to Moldova and Romania to photograph the same action. Die Post magazine will publish the story and photographs on six pages and one of the photos will end up on a cover page. Estimated magazine reach is 2 million.
Due to non-publishing agreement that I have to respect, I will post Molodva/Romania photographs in December.