Defining a company’s brand, especially during a period of post-acquisition growth, can be a challenge. When RepEquity expanded its service offerings and capabilities through the acquisition of another agency in 2011, it was time to refresh the company’s brand. Our design team visually defined the brand through modern imagery that resonates with our audience and embodies our modern forward-thinking approach.
The “RE” design mark is an abstraction of the RepEquity name and reflects the guiding principle on which our company was founded: reputation equity. The versatile mark works in many applications and mediums, with or without the word mark. We chose the palette to differentiate the RepEquity brand from its competitors. (It’s pure coincidence that our founder’s initials spell R-E-D.)