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We had to rebrand and relaunch the Grand Daddy Cafe. Our whole idea revolved around Feel Good Food where it's not just about the food (mood food)… Read More
We had to rebrand and relaunch the Grand Daddy Cafe. Our whole idea revolved around Feel Good Food where it's not just about the food (mood food), but the ambience, staff, EVERYTHING that makes an eating experience pleasant. Read Less
Published:
*Lollapaloosa
Tagline: Sustain your happiness.
Descriptor: Feel good food

*Definition: something outstanding, exceeding expectations, wonderful
The brief required us to rebrand and relaunch the Grand Daddy Cafe - from name right through to interior and advertisign. Through our research we came upon a growing overseas trend: mood food, or good mood food. These are foods that have proven effects on your mood. Thus our restaurant, Lollapaloosa (such a feel-good word!), grew from this trend into a feel-good restaurant where EVERTHING is designed to make the customer HAPPY!! I only included a bit of the copy-driven elements of the campaign - it's way too big to put EVERYTHING on here :-)

Copywriters: Charn Neethling, Grace McMahon & Tara Smith

Art Directors: Jessica Dames & Katie Stevens

Designers: Bianca Heinrich, Jana Lohmeier & Anthea Duce
This piece of copy appeared on the website, in the menu, on promo's -
wherever the idea of Lollapaloosa needed to be explained.
COMMUNITY NEWSPAPER AD

 

Lollapaloosa
Feel good food
COMMUNITY NEWSPAPER AD

Copy:
COMMUNITY NEWSPAPER AD

Copy: