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Challenge: Related Companies, the largest privately held real estate development company in New York City, needed to engage multiple targeted aud… Read More
Challenge: Related Companies, the largest privately held real estate development company in New York City, needed to engage multiple targeted audiences, including B2B, brokerage, consumer residential, retail, tradeshow, hotel, resort and international communities. Solution: Created an extensive range of corporate and luxury residential brand communications, portraying the sophistication, inspiration, innovation and modernity at Related’s core. Key accomplishments include a refreshed corporate positioning and brand capabilities expression; comprehensive and approachable residential campaign; and custom high-end identities and collateral suites for lifestyle residential properties. Results: The international Rebrand 100 award-winning corporate redesign represented confidence and quality, and today more than ever Related is touted as a marquee development and lifestyle brand. Read Less
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