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Initial Hygiene required a campaign to launch their new premium stainless steel range of dispensers to their clients and end users. Our concept t… Read More
Initial Hygiene required a campaign to launch their new premium stainless steel range of dispensers to their clients and end users. Our concept took inspiration from the style of a new car launch by revealing the elegant look and lines of the product in a teaser promo video. The texture, shape and premium finish were also highlighted through the photography and tone of voice, positioning Reflection as a high-end product. This enabled Initial to expand their market targeting high end hotels, restaurants and offices. The campaign included posters, video, online banners, adverts, brochure and a DM piece for facility managers. Role // art direction / print design / online design Read Less
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