Reebok ONE is an online community that allows users to connect with other fitness professionals around the world. With a personalized Reebok ONE … Read More
Reebok ONE is an online community that allows users to connect with other fitness professionals around the world. With a personalized Reebok ONE account users can share fitness stories and tips, keep up with workout trends and build a network of like-minded, active people. Users also have access to discounts on Reebok products. But Reebok ONE was unknown, and though it had many unique selling points, it lacked proper execution.
Our challenge was to completely rethink the branding for the social network and provide supporting elements like print materials and digital graphics for an online environment. Before getting to work on proprietary design, we first brought the brand up to speed with the current Reebok aesthetic. Next we designed community badges, which identifies a user’s skill level within the Reebok ONE network.
Lastly, we developed business cards and digital graphics that featured beautifully shot portraits of actual fitness professionals and members of Reebok ONE . Read Less