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RBK became the performance arm of the Reebok brand. It was used all over the world – usually at the high-end of Reebok products such as NFL, NBA,… Read More
RBK became the performance arm of the Reebok brand. It was used all over the world – usually at the high-end of Reebok products such as NFL, NBA, NHL jerseys, football in England, international cricket teams on the sub-continent. The brand was phased out in 2009/10 as Reebok was acquired by Adidas and there was a strategic shift and focus for Reebok into lifestyle and active sportswear. This repositioning rendered the need for the RBK brand to become redundant. Read Less
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Reebok "RBK" performance brand
Designed at Arnell Group 2001