The idea was to develop a typeface inspired on the patterns of the new Reebok One Series shoes, full of new materials, designed from heel to toe, offering fluidity and lightness. The typeface was based on the corporate typography "Reefont Condensed".
Creative Director: Manuel Lemus
Fotography: Ruben Vigil
Agency: Sofa Experience
client: Reebok
Rejected option
Option based on the hexagonal texture
The hardest part of this project was to divide the corporate typeface to fill the pattern.
