Reebok One Series - Custom Type
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About

About

The idea was to develop a typeface inspired on the patterns of the new Reebok One Series shoes, full of new materials, designed from heel to toe,… Read More
The idea was to develop a typeface inspired on the patterns of the new Reebok One Series shoes, full of new materials, designed from heel to toe, offering fluidity and lightness. The typeface was based on the corporate typography "Reefont Condensed". Creative Director: Manuel Lemus Fotography: Ruben Vigil Agency: Sofa Experience client: Reebok Read Less
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The idea was to develop a typeface inspired on the patterns of the new Reebok One Series shoes, full of new materials, designed from heel to toe, offering fluidity and lightness. The typeface was based on the corporate typography "Reefont Condensed". 
 
Creative Director: Manuel Lemus
Fotography: Ruben Vigil
client: Reebok
Rejected option
Option based on the hexagonal texture
The hardest part of this project was to divide the corporate typeface to fill the pattern.