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I was fortunate enough to art direct this project for Reebok's release of their new ATV19 running shoe. Working together with my creative directo… Read More
I was fortunate enough to art direct this project for Reebok's release of their new ATV19 running shoe. Working together with my creative director we were able to translate the idea of the advertising campaign into a retail experience. Utilizing both our internal retouching team as well as Seventh Street Studio we digitally illustrated different environments around the product to represent the diverse terrains you can take on with this shoe. The different elements throughout the store tell the complete story of the Reebok ATV19 while highlighting the benefits and possibilities of the product the entire time. Read Less
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