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A drink that hits the spot and takes pride on having a crisp lemon taste guaranteed to take you places, how do we take this concept and give it a… Read More
A drink that hits the spot and takes pride on having a crisp lemon taste guaranteed to take you places, how do we take this concept and give it an execution that does justice to the promise of reinvention? With a product shot? Maybe, but that's what everyone else would do. Here's what we came up with. Read Less
Published:
A drink that hits the spot and takes pride on having a crisp lemon taste guaranteed to take you places, how do we take this concept and give it an execution that does justice to the promise of reinvention? With a product shot? Maybe, but that's what everyone else would do. Here's what we came up with.
 
Copywriter : Ivan Musoke
Art Director : Shremal Patel
Photographer : Reinout Dujardin