For my first foray into AfterEffects, I chose RedBull as a product, and a storybook style as a premise. My idea consisted of making the Red Bull a legendary creature, a la a Griffen or a Dragon. In order to do that however, it was necessary to give the creature a backstory. Drawing inspiration from the tale of "The Last Unicorn", I drew a parallel between the Red Bull and the titular beast. In the story of "The Last Unicorn", the Red Bull is the main antagonist. In my story, I wanted to show a "raised by wolves" situation, where the Red Bull finds himself being raised by Unicorns, and then defending them against another of its kind when the going gets tough.
I hand drew every single asset for this project. Below are some of the still images.