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TV-campaign for the biggest Ukrainian sweets and chocolate manufacturer Roshen.
During the financial crises many chocolate and sweet manufacturers began to use cheaper low-quality ingredients in order to keep prices at the previous level. The aim was to show that Roshen (the biggest Ukrainian chocolate and sweets manufacturer) unlike others, used only the best quality ingredients without any compromises.
The dialog between mother and daughter is following:
Mother: So what? Have you met the director?
Daughter sighs.
Mother: And what? You declined again?
Daughter annoyed: Mum! With such roles I can't even dream of getting Oscar!..
Mother soothingly: Yes... but maybe you at least start doing something..
After the scene with telebubbies the narrator says: We don't mind the compromises... but not in chocolate. Roshen. Absolutely black, absolutely quality.