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Class branding project for Red Haven. Red Haven is mid-Michigan’s premier farm-to-table dining experience. Using the peach theme can be generic… Read More
Class branding project for Red Haven. Red Haven is mid-Michigan’s premier farm-to-table dining experience. Using the peach theme can be generic, so I had to find a solution that made it modern and unique. I took different aspects of the peach to come up with something simple that can be displayed prominently across multiple mediums. Using a color palette created from taking sample colors of a peach, I was able to create a smooth gradient that makes the logo pop. I chose Quicksand as the corporate font because it has an organic and round shape which I think captures the essence of the peach. What's special about Red Haven is that the menu is always changing and based on crops that can be found during the different seasons. I chose to pitch the idea and design the layout for an iPad menu. This is an Eco-friendly solution by not wasting natural resources and it can be easily updated to reflect the changing menu. Read Less
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