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Social lead for Red Bull Stratos, a scientific mission to 120,000 ft. Jumping from a stratospheric balloon one man broke the speed of sound in fr… Read More
Social lead for Red Bull Stratos, a scientific mission to 120,000 ft. Jumping from a stratospheric balloon one man broke the speed of sound in freefall. With over 8MM views on YouTube concurrently, 9MM tweets globally, top trending topics globally (all 10 in Japan) - a social strategy was created that worked on driving not only brand led conversation but giving consumers tools to share and drive conversations themselves. Read Less
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Highlights from Red Bull Stratos.
Social lead for Red Bull Stratos, a scientific mission to 120,000 ft. Jumping from a stratospheric balloon one man broke the speed of sound in freefall.
 
With over 8MM views on YouTube concurrently, over 3MM tweets globally, 6 trending topics globally (with the other two topics sponsored), and over 1 MM Likes (100k shares, 30k comments) across the two Facebook posts, - a social strategy was created that worked on driving not only brand led conversation but giving consumers tools to share and drive conversations themselves.
The Red Bull Stratos Project. CGI version.