In one opportunity we were given the challenge of redesigning the Red Bull Energy Drink logo. I worked on simplifying the design (getting rid of the fighting bulls) and bring motion / tension / and excitement (the lines on the sides of the words and the angle) to the logo in a different way. My resulted logo is what shows, seems like a throw back logo? Something retro? Still keeps to Red Bull being the different energy drink from the pack!
Please take note that everything shown here was printed on a digital paper with a slight off-white color and shine to it to give the feeling of the can but to not be overpowering. This aspect acted almost like a whole different addition to the design.