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Recycle Now is Britain’s first ever national recycling campaign
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Recycle Now
National Recycling Campaign in Britain
The UK’s Landfill Directive set a target of recycling or composting a third of all household waste by 2015.

Against this backdrop, Britain’s first ever national recycling campaign is proving a resounding success. Devised by the Waste & Resource Action Programme (WRAP), ‘Recycle Now’ has resulted in 32 million people saying they are now committed recyclers.