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The group "Imagine na Copa" in partnership with illustrators, studios and agencies, has launched a collection of 12 shirts about cities that will… Read More
The group "Imagine na Copa" in partnership with illustrators, studios and agencies, has launched a collection of 12 shirts about cities that will host the World Cup. We were invited to create the illustration that represents the city of Recife. For this, we created the theme "Recife, the biggest little city in the world". The name comes from a paradigm in which all in Recife is bigger and better. Playing with this provincialism, we make fun of the city showing data in a irreverent way. O grupo “Imagina na Copa” em parceria com ilustradores, estúdios e agências brasileiros, lançou uma coleção de 12 camisetas sobre as cidades sede da Copa do Mundo de 2014. Nós fomos convidados para desenvolver a estampa que representaria a cidade de Recife. Para isso, desenvolvemos o tema “Recife, a maior cidade pequena do mundo”. O nome vêm de um paradigma no qual tudo em Recife é maior e melhor. Brincando com esse bairrismo, satirizamos a cidade mostrando dados de forma irreverente. ----- Project created in mooz branding for Imagina na Copa, a project of cultural and social mobilization that seeks to promote a shift to Brazil until the World Cup of 2014. Art Director: Lucas Bacic Creation Director: Daniel Edmundson Photos: Eduardo Rocha Models: Heitor Freitas, Caratina JacobsenPrinting: Greentee Read Less
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