THE BRIEF
Create a new face for the Saatchi Gallery that reflects it’s progressive, contemporary spirit.
The gallery has been a blank canvas, that has given artists a neutral space to showcase their work. Now we want to draw inspiration from these highly creative, thought provoking people and present their work along the same principles.
MOCA LONDON
“Art collector Charles Saatchi is gifting more than 200 works and his Saatchi Gallery to the British public, it has been announced. The 70,000 sq ft Saatchi Gallery in Chelsea, owned by Cadogan Estate, will become the Museum of Contemporary Art for London (MOCA London)” http://www.bbc.co.uk/news/10476497