Rebranding a traditional company ◇2009◇

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  • Angst
    Rebranding for a Romanian-Swiss meat producer company based in Romania since 1991.

    The challenge was to strenghten the lider position and to convey the traditional look through a more sophisticated language.
     
    The result was a modern interpretation of Angst's old gothic logotype empowered by a new symbol representing a royal flower, and the five stars quality proof, all assembled in a shape reminding of the traditional wrough iron 
    fence.
  • Old logo
  • New logo