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About

Brand restyling project for an old italian machinery. Project for Laboratorio di Metaprogetto in School of Design of Politecnico di Milano
Published:
Rebranding Innocenti

Brand Restyling for Politecnico di Milano.

Innocenti was an italian machinery works originally established by Ferdinando Innocenti in 1920. Over the years they produced the famous Lambretta scooters as well as a range of automobiles, mainly of British origins. The brand was retired in 1996, six years after a takeover by Fiat.

Starting from an analysis of the Innocenti brand, of its history and traditional values, was revived a new brand image: through a book (which summarizes the history of the brand with images), a magazine (designed for the new consumer Innocents) and a video (which conveys the brand’s aesthetic and mood).
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Brand Manual

Manual analyses brand heritage in order to estabilish new brand values, visually represented.
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Brand Magazine

SAL is a magazine thought for Innocenti consumers and express brand's soul, trough its mood, its aestetic and imaginary.
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Brand Video

Innocenti's brand video tells a story about its consumer's mood and way of life.
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