Bad Taste Recordings has been a household name to fans of DnB music for some years now. Emerging from the legendary Bad Company UK formation that forever changed the way Drum & Bass sounds like back at the beginning of the millenium, the label still aims to constantly redefine the sound of this genre today and has been appreciated as an influential trademark throughout the scene.
Everything started with a sketch for a logo that I deemed perfect for the name and use. But even though there was very little of what you could call a Corporate Identity before the redesign, changing the looks of a name that is established in a rather underground scene is a risky task, specially when the whole feeling of it will be turned by 180° like we aimed to do in this project. Formerly a dark & grungy look with a grafitti-style logo, the looks of the label would become a clean, light, minimalistic design with a hint of japanese aesthetics.
After refining and reducing the compositions for weeks and months and some intense concept sessions with the label manager in London, the launch could be celebrated as a full success. Despite the radical change and the rather small, sworn in target audience the redesign was very well received and raised positive attention throughout the scene - giving the label a look worthy of it's tight, technical and futuristic sound and a look that will be recognized throughout its various forms and uses from webdesign to packaging and apparel printing.