Rebranding Ace Hardware

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  • Ace Hardware Corporation’s slogan, “The Helpful Place”, sums up its brand’s values and philosophy, as a location that ranges in scale from a friendly neighbourhood corner shop to a big-box store.
    The new logo references these images through its shape and three-dimensional quality, and suggests strength, solidity and trustworthiness. The new identity maintains the traditional values of the brand, but presents the ideals within a more fun and dynamic system.